Brand
FÔLD
TÔWER press launch
16 April 2026
Brief
FÔLD was launching the FÔLD TÔWER, a Pilates tower attachment built for its foldable Original FÔLD Reformer. It announced the TÔWER on 16 April 2026, with a press launch in London to follow in May.
Approach
I put on an exclusive press class at a historic venue in central London.
Journalists from Vogue, Tatler, The Sun, the Daily Mail, The Telegraph, The Times and Women's Health came to the class.
Results
7
top-tier titles at the class
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