Brand
Tymewear
Wahoo integration
2 June 2026
Brief
Tymewear was announcing an integration with Wahoo that brings its breathing-rate data to Wahoo bike computers. It was my first project with the brand.
Approach
I ran the press for the announcement across specialist cycling titles, consumer titles and the national press. It was covered in 15 of them, including Cycling Weekly, the Financial Times and Cyclist.
Results
15
titles covered the integration
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