Services
What I do
Three ways I work with fitness, sport and wellness brands, and with the athletes they partner with. I run every engagement myself in close contact with you, the client.
PR and media relations
Coverage in key titles. I've secured coverage in major publications, including The Times, The Guardian, the Financial Times, GQ and British Vogue. I write for the press myself, so my pitches arrive the way editors want them.
What you get
A press plan built around your launch dates and the titles that matter to you
Pitching to national, consumer and specialist titles
Launch events and press events, organised from start to finish
Press releases for launches, partnerships and company news, plus press-pack copy: product notes, founder biographies and Q&As
Quotes drafted with you and approved before anything goes out
Me on your account from first pitch to final piece, with no hand-off to a junior
Partnership management
Partnerships that work for the athlete and the brand. I have extensive experience of working and partnering with Olympians and top professional athletes, and I've managed partnerships for fitness and wellness brands too, so I know what each side needs from a deal. I find the right fit, agree the brief and keep both sides delivering once it's signed.
What you get
Brand partners matched to the athlete, or athletes matched to the brand
The brief, deliverables and timings agreed in writing before anything goes live
Day-to-day management of the partnership, from content to appearances
Press and podcast opportunities built into the partnership
Reputation management and profile building
Reputation is built between launches, not just during them. I've secured more than 20 podcast appearances for clients, including truefuels co-founder Alistair Brownlee on Untapped with Spencer Matthews, and I keep founders, experts and athletes in front of the editors, hosts and audiences that matter to them, month after month.
What you get
Podcast, panel and interview bookings for founders, experts and athletes
A plan for press between launches, not only around them
Which of these do you need?
Every enquiry gets a personal reply from me, and an honest answer if I'm not the right fit.