Brand

truefuels

Electrolytes and CoreCtrl launches

26 January 2026

A speaker in a truefuels Give a Sweat T-shirt addressing the crowd at the launch event, bike frames on the wall behind him

Brief

For truefuels, the brief was two product launches into the UK endurance market: its electrolytes in October 2025 and CoreCtrl in January 2026.

A truefuels gel held in a runner’s hand during a race

Approach

I organised a separate launch event for each product, each one bringing together more than 100 members of the UK endurance community with key press, content creators and athletes.

The launches were covered in The Telegraph, The Times and Men's Health. I also booked truefuels co-founder Alistair Brownlee, the double Olympic triathlon champion, onto Untapped with Spencer Matthews.

Guests gathered for a group photo at the truefuels launch, bike frames on the wall behind them

Results

2

product launches

100+

guests at each launch event

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